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Dell: Marketing team automates data prep for faster insights
"Toad has really saved us time and freed up team resources. We have been able to reallocate precious resources to teams and users more closely tied to strategic objectives and revenue."
The Dell Global Marketing Center of Excellence needed tools that could seamlessly work on various database technologies, get marketing analysts closer to data, improve internal customer service and provide end users with rapid insights. The team implemented Toad Data Point to allow easier data access, automated querying and data transformation for a greater understanding of user metrics and expanded business insights.
- Streamlined day-to-day tasks with automation and end-to-end data-prep features
- Improved customer service with a future-ready internal business model
- Provided end users with rapid business insights.